BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Clavent - ECPv6.15.16//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Clavent X-ORIGINAL-URL:https://clavent.com X-WR-CALDESC:Events for Clavent REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20260118T000000 DTEND;TZID=UTC:20260118T000000 DTSTAMP:20260415T080806 CREATED:20260118T181508Z LAST-MODIFIED:20260206T221159Z UID:1940-1768694400-1768694400@clavent.com SUMMARY:Driving Pipeline with Account-Led Marketing in 2026 DESCRIPTION:As B2B buying cycles grow longer and more complex\, marketing teams are moving beyond lead volume toward account-led strategies that align closely with sales outcomes. This executive roundtable brings together senior marketing and revenue leaders to discuss how account-based programs—anchored by events\, intent signals\, and personalised outreach—are being used to drive qualified pipeline in 2026.\nWho Is Attending\nContent\n This session is designed for:\n\n Heads and VPs of Marketing\n Demand Generation and ABM Leaders\n Field Marketing Leaders\n Revenue and Marketing Operations Leaders\n\nParticipants typically represent mid-market and enterprise organisations managing complex\, multi-stakeholder sales cycles.\nWhy You Should Attend\nStrategic Perspective\nUnderstand how leading teams are shifting from lead-centric models to account-led growth\, and how events fit into modern GTM strategies.\nPractical Frameworks\nLearn how peers are designing event-led ABM motions that connect target accounts to meetings\, opportunities\, and pipeline.\nMeasurement & Outcomes\nDiscuss how marketing leaders are measuring account engagement\, pipeline influence\, and ROI from events and field programs.\nAgenda\nSample Agenda\n\n Welcome & Introductions\n The Shift from Leads to Accounts in B2B GTM\n Designing Events for Target Account Engagement\n Measuring Pipeline Influence from ABM & Events\n Open Peer Discussion & Shared Use Cases\n Closing Reflections URL:https://clavent.com/event/driving-pipeline-with-account-led-marketing-in-2026/ CATEGORIES:Home ATTACH;FMTTYPE=image/png:https://clavent.com/wp-content/uploads/2026/01/download-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260118T080000 DTEND;TZID=UTC:20260118T170000 DTSTAMP:20260415T080806 CREATED:20260118T181848Z LAST-MODIFIED:20260206T221136Z UID:1943-1768723200-1768755600@clavent.com SUMMARY:Building Trust in an AI-Driven Buying Journey DESCRIPTION:As AI reshapes content creation\, targeting\, and buyer engagement\, marketing leaders are reassessing how trust\, relevance\, and human judgment fit into automated journeys. This private executive dinner creates space for senior leaders to discuss how they are balancing AI-driven efficiency with meaningful\, trust-led engagement.\nWho Is Attending\nThis event is curated for:\n\n CMOs and Marketing Directors\n Heads of Growth and Digital\n Customer Experience Leaders\n Strategy and Innovation Leaders\n\nAttendees are typically senior leaders responsible for shaping long-term customer engagement strategy.\nWhy You Should Attend\nDeveloper instruction:\n 3 cards\, same layout as Event 1.\nStrategic Clarity\nExplore how AI is changing buyer expectations and where human judgment still plays a critical role in trust-building.\nPeer Insight\nHear how other senior leaders are applying AI across content\, journeys\, and engagement—without compromising credibility.\nFuture Readiness\nLeave with principles to guide AI adoption in marketing that aligns with long-term brand trust and customer relationships.\nAgenda\nSample Agenda\n\n Arrival & Networking\n Setting the Context: AI and the Modern Buyer\n Trust\, Transparency\, and Automation\n Peer Discussion Over Dinner\n Reflections and Key Takeaways URL:https://clavent.com/event/building-trust-in-an-ai-driven-buying-journey/ CATEGORIES:Home ATTACH;FMTTYPE=image/jpeg:https://clavent.com/wp-content/uploads/2026/01/DSC09304-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260118T080000 DTEND;TZID=UTC:20260118T170000 DTSTAMP:20260415T080806 CREATED:20260118T182017Z LAST-MODIFIED:20260206T220816Z UID:1945-1768723200-1768755600@clavent.com SUMMARY:From Event Engagement to Revenue Impact DESCRIPTION:Events remain one of the most powerful ways to create high-intent engagement—when they are designed with outcomes in mind. This session brings together marketing and revenue leaders to discuss how they design\, activate\, and measure events that influence meetings\, pipeline\, and revenue.\nWho Is Attending\nThis event is relevant for:\n\n Demand and Revenue Marketing Leaders\n Field and Event Marketing Heads\n Sales Enablement and RevOps Leaders\n Customer Marketing and Advocacy Teams\n\nParticipants typically operate at the intersection of marketing execution and revenue accountability.\nDesign for Conversion\nLearn how events are being structured to move beyond attendance and into meaningful buyer actions.\nActivation Playbooks\nUnderstand post-event workflows that turn conversations into meetings\, follow-ups\, and pipeline.\nRevenue Alignment\nDiscuss how marketing and sales teams are aligning around shared metrics for event success.\nAgenda\n\n Welcome & Context Setting\n Why Events Still Matter in Complex B2B Sales\n Designing Events with Revenue in Mind\n Post-Event Activation & Measurement\n Peer Use Cases and Discussion\n Closing Thoughts URL:https://clavent.com/event/from-event-engagement-to-revenue-impact/ CATEGORIES:Home ATTACH;FMTTYPE=image/webp:https://clavent.com/wp-content/uploads/2025/12/New-Website-Images-2.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260210T080000 DTEND;TZID=UTC:20260212T170000 DTSTAMP:20260415T080806 CREATED:20260201T184732Z LAST-MODIFIED:20260206T220519Z UID:2267-1770710400-1770915600@clavent.com SUMMARY:Future Event DESCRIPTION: URL:https://clavent.com/event/future-event/ ATTACH;FMTTYPE=image/jpeg:https://clavent.com/wp-content/uploads/2026/01/Dif.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260213T080000 DTEND;TZID=UTC:20260213T170000 DTSTAMP:20260415T080806 CREATED:20260207T022928Z LAST-MODIFIED:20260226T183631Z UID:2584-1770969600-1771002000@clavent.com SUMMARY:test DESCRIPTION: URL:https://clavent.com/event/test/ LOCATION:Address\, basti mian sahb\, sdk\, Bihar\, 64350\, India ATTACH;FMTTYPE=image/png:https://clavent.com/wp-content/uploads/2026/02/Burger-King-TB-removebg-preview-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260306T080000 DTEND;TZID=UTC:20260310T170000 DTSTAMP:20260415T080806 CREATED:20260201T185106Z LAST-MODIFIED:20260206T220415Z UID:2269-1772784000-1773162000@clavent.com SUMMARY:Future Event March DESCRIPTION: URL:https://clavent.com/event/future-event-march/ ATTACH;FMTTYPE=image/jpeg:https://clavent.com/wp-content/uploads/2026/01/48437121766_f18eb93038_c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260408T080000 DTEND;TZID=UTC:20260412T170000 DTSTAMP:20260415T080806 CREATED:20260312T020300Z LAST-MODIFIED:20260312T020301Z UID:2271-1775635200-1776013200@clavent.com SUMMARY:Future Event April DESCRIPTION: URL:https://clavent.com/event/future-event-april/ ATTACH;FMTTYPE=image/png:https://clavent.com/wp-content/uploads/2026/01/download-10.png END:VEVENT END:VCALENDAR