Driving Pipeline with Account-Led Marketing in 2026

6:15 pm
January 18, 2026
India
As B2B buying cycles grow longer and more complex, marketing teams are moving beyond lead volume toward account-led strategies that align closely with sales outcomes.

TOPIC

January 18 @ 12:00 am

As B2B buying cycles grow longer and more complex, marketing teams are moving beyond lead volume toward account-led strategies that align closely with sales outcomes. This executive roundtable brings together senior marketing and revenue leaders to discuss how account-based programs—anchored by events, intent signals, and personalised outreach—are being used to drive qualified pipeline in 2026.

Who Is Attending

Content This session is designed for:
  • Heads and VPs of Marketing
  • Demand Generation and ABM Leaders
  • Field Marketing Leaders
  • Revenue and Marketing Operations Leaders
Participants typically represent mid-market and enterprise organisations managing complex, multi-stakeholder sales cycles.

Why You Should Attend

Strategic Perspective

Understand how leading teams are shifting from lead-centric models to account-led growth, and how events fit into modern GTM strategies.

Practical Frameworks

Learn how peers are designing event-led ABM motions that connect target accounts to meetings, opportunities, and pipeline.

Measurement & Outcomes

Discuss how marketing leaders are measuring account engagement, pipeline influence, and ROI from events and field programs.

Agenda

Sample Agenda
  • Welcome & Introductions
  • The Shift from Leads to Accounts in B2B GTM
  • Designing Events for Target Account Engagement
  • Measuring Pipeline Influence from ABM & Events
  • Open Peer Discussion & Shared Use Cases
  • Closing Reflections

Details

  • Date: January 18
  • Time:
    12:00 am
  • Event Category:
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WHO IS ATTENDING?

Join leaders interested in moving beyond AI hype to embed intelligence into everyday workflows that drive real, measurable growth.

Job titles may include Executives with Customer Experience & Growth-Oriented, Product & Data-Driven Marketing, User & Growth-Focused, and Data & Insights-Oriented and other senior decision-makers.

AGENDA

  • 1:00 PM Guests to check-in online
    1:00 PM Welcome by The Ortus Club and Introductions
    1:00 PM Short address by Amplitude
    1:00 PM Discussion instigated by the moderator and continued by the guests
    1:00 PM Discussion brought to a close