From Event Engagement to Revenue Impact

6:20 pm

January 18, 2026

India

Events remain one of the most powerful ways to create high-intent engagement—when they are designed with outcomes in mind.

TOPIC

January 18 @ 8:00 am – 5:00 pm

Events remain one of the most powerful ways to create high-intent engagement—when they are designed with outcomes in mind. This session brings together marketing and revenue leaders to discuss how they design, activate, and measure events that influence meetings, pipeline, and revenue.

Who Is Attending

This event is relevant for:

Demand and Revenue Marketing Leaders
Field and Event Marketing Heads
Sales Enablement and RevOps Leaders
Customer Marketing and Advocacy Teams

Participants typically operate at the intersection of marketing execution and revenue accountability.

Design for Conversion

Learn how events are being structured to move beyond attendance and into meaningful buyer actions.

Activation Playbooks

Understand post-event workflows that turn conversations into meetings, follow-ups, and pipeline.

Revenue Alignment

Discuss how marketing and sales teams are aligning around shared metrics for event success.

Agenda

Welcome & Context Setting
Why Events Still Matter in Complex B2B Sales
Designing Events with Revenue in Mind
Post-Event Activation & Measurement
Peer Use Cases and Discussion
Closing Thoughts

Details

Date: January 18
Time:
8:00 am – 5:00 pm
Event Category: Home

WHO IS ATTENDING?

Join leaders interested in moving beyond AI hype to embed intelligence into everyday workflows that drive real, measurable growth.

Job titles may include Executives with Customer Experience & Growth-Oriented, Product & Data-Driven Marketing, User & Growth-Focused, and Data & Insights-Oriented and other senior decision-makers.

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