Events remain one of the most powerful ways to create high-intent engagement—when they are designed with outcomes in mind. This session brings together marketing and revenue leaders to discuss how they design, activate, and measure events that influence meetings, pipeline, and revenue.

Who Is Attending

This event is relevant for:

• Demand and Revenue Marketing Leaders
• Field and Event Marketing Heads
• Sales Enablement and RevOps Leaders
• Customer Marketing and Advocacy Teams

Participants typically operate at the intersection of marketing execution and revenue accountability.

Design for Conversion

Learn how events are being structured to move beyond attendance and into meaningful buyer actions.

Activation Playbooks

Understand post-event workflows that turn conversations into meetings, follow-ups, and pipeline.

Revenue Alignment

Discuss how marketing and sales teams are aligning around shared metrics for event success.

Agenda

• Welcome & Context Setting
• Why Events Still Matter in Complex B2B Sales
• Designing Events with Revenue in Mind
• Post-Event Activation & Measurement
• Peer Use Cases and Discussion
• Closing Thoughts