Introduction

Measuring success begins with defining success. This article outlines a practical measurement framework from pre-event forecasting to long-term attribution, enabling event teams to make objective, data-driven decisions.

1. Outcome mapping

Map activities to outputs and outcomes using a simple table—this aligns teams and clarifies KPIs.

2. Pre-event forecasting

Monitor TAR, RSF, and intent signals as early predictors; act on weak indicators.

3. On-day measurement

Track attendance, participation, and pulse surveys in real time.

4. Post-event attribution

Use CRM tags and meeting logs to attach follow-ups and opportunities to the event.

5. Long-term measurement

Use 30/60/90-day conversion windows for meetings → proposals → closed deals.

6. Learning loop

Capture lessons and update the event playbook.

Takeaways

Treat measurement as integral to event design; make it a deliverable, not an afterthought.

CTA: Want Clavent to run your 30/60/90 post-event measurement and activation? Schedule a call with Clavent.