Introduction

Marketers and sales leaders face recurring lead-gen hurdles: poor list quality, low engagement, weak account access, and slow conversion. Many of these are solvable with an event-first approach. This article diagnoses six common problems and offers event-enabled solutions.

Challenge 1: Bad data and poor targeting → Solution: curated audience curation

Use human research, referrals and account owners rather than purchased lists.

Tactics

• Hand-verified lists and targeted invitations.
• Use moderators’ networks and partner referrals.

Challenge 2: Low conversion from leads to meetings → Solution: event-driven meeting creation

Events pre-qualify and warm prospects, increasing acceptance rates for follow-ups.

Tactics

• Schedule meetings onsite or within 7 days post-event.
• Use event notes to personalise outreach.

Challenge 3: Messaging mismatch → Solution: peer-driven content at events

Real-world conversations show what language resonates.

Tactics

• Test messaging in masterclasses and capture participant feedback.

Challenge 4: Slow follow-up → Solution: SLA-driven activation

Set internal SLAs for lead routing and meeting scheduling.

Tactics

• Use pre-agreed workflows and meeting schedulers.

Challenge 5: Lack of executive access → Solution: invite-only formats

Executives attend invite-only, peer-led events.

Tactics

• Scarcity and relevance in invites; use executive co-signers.

Challenge 6: Poor measurement → Solution: ROO and event attribution

Track target-account meetings and pipeline influenced, not just leads.

Tactics

• CRM event tags and 30/60/90 tracking.

How Clavent helps

Clavent handles research, curated outreach, and SLA-driven follow-up, turning events into reliable lead engines while solving the core problems above.

CTA: Want Clavent to audit your lead-gen funnel and recommend event-enabled fixes? Schedule a call with Clavent.