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User conferences and large-scale events can generate buzz and brand momentum — but converting that momentum into measurable business outcomes requires a disciplined roadmap across planning, execution, data capture and activation. This post details that roadmap and the operational levers that prove ROI. Create VIP playbooks for target accounts; personalise outreach and experiences. Create VIP […] |
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TEST Are you delivering the transformative experiences your customers expect? Odds are, you’re not. And it’s because you don’t have a true Customer 360 view. Inconsistent, incomplete, inaccurate data poses a significant barrier to achieving a holistic view of your customers. And attempting to fix the problem with rules-based MDM solutions simply doesn’t work. It’s […] |
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